There are so much choices and distractions online, our focus has been drastically reduced. Attention is the new currency of the digital world. To get as much traffic and visitors at your online space, one way is implementing programmatic campaigns on favorite platforms of your audience.
Pay per click is the way of advertising by "marking a territory" while your potential customers are out and about in the virtual world. You will be able to target the right audience faster and faster, by sending your messages directly to their smartphones and laptops.