Beyond an attractive logo, a good brand increases the value of a company, inspires employees, gives motivation and makes it easier to attract new customers. So what exactly is it? Everything.
Branding is the perception of people on your entrepreneurship. It's all the feelings triggered when your business is mentioned. It is the bunch of opinions people have. A good brand produces trust, consistency and faithful followers / clients. This is achieved through good marketing, a quality costumer service and original appearance. The foundation of your brand is your logo.